{"id":1615,"date":"2016-11-06T12:03:40","date_gmt":"2016-11-06T11:03:40","guid":{"rendered":"http:\/\/marikajonson.se\/?page_id=1615"},"modified":"2018-07-08T20:46:51","modified_gmt":"2018-07-08T18:46:51","slug":"design","status":"publish","type":"page","link":"http:\/\/marikajonson.se\/en\/design\/","title":{"rendered":"Design is not just appearance"},"content":{"rendered":"

<\/p>\n

Design is about achieving goals; awaken interest and identity.<\/strong><\/h2>\n

To ensure a good design, deliverables must be \u00a0clearly defined. When a specification has been created it becomes possible to design for efficiency\u00a0and make sure that the design achieves the set goals.<\/p>\n

 <\/p>\n

First Step: The Design Brief<\/h1>\n

The first step is to create a \u00a0design specification – the creative brief<\/em>. This will make clear what the purpose and parameters are for the design.<\/p>\n

1. Define the assignment<\/h2>\n

The client provides a short description of the nature of the assignment, and what goals are to be achieved. This gives me an idea of what needs to be achieved.<\/p>\n

2. Specify parameters<\/h2>\n

When the initial description of the assignment is at hand, we can arrive at a common understanding\u00a0of the project. I ask questions and the client answers and we document the discussion.<\/p>\n

Sample questions:<\/p>\n

Describe the company and its products.
\nWho\u00a0is the target audience?
\nWho are the main competitors?
\nHow does the company work?
\nWhat three things are absolutely important for customers to understand about the company?
\nWhat three things should the company not be\u00a0perceived as?
\nWhat should the design accomplish?
\nWhat feelings and reactions should be awakened within the target group?<\/p>\n

3. Background material<\/h2>\n

An important part of the process it to capture\u00a0any existing \u00a0ideas, suggestions and other background material.<\/p>\n

Sample questions:<\/p>\n

Are\u00a0there an already existing creative ideas?
\nWhat initiatives that are underway or planned?
\nWhich other designs does the product relate to?
\nWho has more information or requirements?<\/p>\n

Step Two: Project plan<\/h1>\n

It is important that the client and I are in agreement about how much time each step should take and how we communicate about the proposals and at what time certain decisions are taken.<\/p>\n

1: Basis for discussion<\/strong><\/h4>\n

I create a number of sketches based on my interpretation of the the assignment objectives.<\/p>\n

Sketches are uploaded to Dropbox.<\/p>\n

The client provides feedback within the agreed time, and a design direction is agreed on.<\/p>\n

2: Selection of expression.<\/strong><\/h4>\n

Based on the decided design direction, I develop one of the sketches into a proposal.<\/p>\n

The proposal is uploaded to Dropbox.<\/p>\n

The client provides feedback within the agreed time.<\/p>\n

The design proposal is finalized.<\/p>\n

3: Discussion and decision<\/strong><\/h4>\n

Clarifications and presentation of the finalized proposal is done via a Skype call.<\/p>\n

We document the discussion.<\/p>\n

The client provides a go-ahead within the agreed time.<\/p>\n

4: Final design is reviewed by the client\u00a0<\/strong><\/h4>\n

The final design is uploaded to Dropbox by the agreed date.<\/p>\n

The client examines the previews and accepts within the agreed time.<\/p>\n

5: Delivery<\/strong><\/h4>\n

The originals are\u00a0delivered in required file\u00a0formats to Dropbox.<\/p>\n

When the project plan has been created, we have\u00a0agreed on the scope and process, the design process can begin.<\/p>\n

Step Three: The creative\u00a0process<\/h1>\n

The following is an example of a logo I created for\u00a0a consultancy\u00a0company.<\/p>\n

Example:<\/h2>\n

Here is a sketch I got from a client, a hand-drawn image, an idea.<\/p>\n

\"arbetssatt\"<\/p>\n

Solutions<\/h3>\n

I then created a basis for discussion:<\/p>\n\n\n\n\n
The client wanted to see a couple of suggestions on their primary idea – with the backward turned letter D.<\/td>\nVariation on the client’s theme as well as some new ones.<\/td>\nMy suggestions.<\/td>\n<\/tr>\n
\u00a0\u00a0\u00a0\"primary\"<\/td>\n\"variations\"<\/td>\n\"suggestions\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The final result<\/h3>\n

\"Print\"
\nAn IT consultancy firm wanted a logo that depicted their creativity, confidence and courage. In this design the conservative font with serifs meets the unexpected in the displaced dots. The combination of the different elements contributes to its playfulness.<\/p>\n

\"Print\"<\/p>\n

\"Print\"<\/p>\n

\"Print\"<\/p>","protected":false},"excerpt":{"rendered":"

Design is about achieving goals; awaken interest and identity. To ensure a good design, deliverables must be \u00a0clearly defined. When a specification has been created it becomes possible to design for efficiency\u00a0and make sure that the design achieves the set<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"jetpack_shortlink":"https:\/\/wp.me\/P4ppFM-q3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/pages\/1615"}],"collection":[{"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":10,"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/pages\/1615\/revisions"}],"predecessor-version":[{"id":1932,"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/pages\/1615\/revisions\/1932"}],"wp:attachment":[{"href":"http:\/\/marikajonson.se\/en\/wp-json\/wp\/v2\/media?parent=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}